Business models have changed over the years, causing an increase in demand for niche hiring. A small candidate pool that’s extremely rich in skill-set is a more desirable situation. However, conducting such recruitments might prove to be trickier and more complex. Niche hiring needs a consolidated strategy that helps conserve time, money and human resources; while ensuring your organization picks the best from the rest. If you’ve been looking for some lesser-known recruitment strategies that give guaranteed results, look no further.
Niche hiring strategies you might be unaware of:
1. Engaging and nurturing candidates
Candidate engagement starts from anything that could be emails, advertising, text message, career page or job posting. However, engagement during the recruitment process is the first major goal to achieve because candidates deserve to be apprised about their status in the process of evaluation. Unfortunately, employers still undermine the value of such communication. Use technology to make this easier for your recruiters. Technology can also make it feasible to re-engage with a prior candidate pool and circle back to those that didn’t fit for one or the other reason before.
2. Do your homework
a. Know your domain: Knowing your domain gives you more clarity in hiring, it also helps you to find the best sources where you can attract those right talent with similar skills, education and experience. To know more about the industry, subscribe to industry publications, set up web alerts for newsletters and articles
b. Networking is key- Networking plays a special role when it comes to niche hiring. Spreading your network by including more and more people in the domain of your niche is bound to result in a higher turnout for your job listing. The way to network is to find communities and organizations related to your niche and connecting with them. Referrals from nodes in your network will lead to a better quality of candidates.
But simply networking isn’t enough for optimized niche hiring. Even your network must be specialized. Share the job listing within specialized networks to find like-minded people who have the skills you need. It’ll reduce the candidate pool to those who pass the benchmark you’ve set. Using social media tactfully can also act as a powerful tool in specialized networking.
3. Using the right resources
Niche hiring is tricky, and you’ll need all the help you can get. Using job boards is a pretty common tactic. Take it up a notch by posting your job listings on websites and blogs about your niche. Reach out to niche boards or make your recruitment website, information rich. With the advent of digitalization, the process of niche hiring can be simplified and optimized with the help of recruitment software.
The approach that usually works for regular hiring, may not work for niche hiring. Sometimes, a recruitment needs to be viewed from another angle also. Most importantly, a start-up or small business recruiting strategy needs to have an emotional investment in candidates that helps to create a brand image and builds a great confidence in any candidate.