Over the years, recruitment methods have changed a lot. One can see the impact of digitization on recruitment processes. Recruiters are leveraging the power of digital tools and channels to find top talent.
At present, companies are adopting digital recruitment practices. Many companies have successfully slashed hiring costs with the help of digital channels.
Understanding the Evolution of Recruitment
Gone are the days when recruiters met with candidates only in physical spaces. With increasing digitization, recruiters can connect with employees on social media sites and job boards.
Many professionals think that digital recruitment is sourcing candidates from social media but it is much more than that and encompasses several processes.
From job advertisement to mobile recruitment, several techniques fall under the umbrella of digital recruitment. At present, recruiters can evaluate a candidate remotely via online assessments. Companies find fresh talent with the use of technological solutions.
A company should have a clear digital recruitment strategy. Digital recruitment should be conducted without any process bottlenecks. If basics aren’t followed, a digital recruitment strategy could fail.
Let us look at ways to strategize digital recruitment in 2022.
How to Strategize your Digital Recruitment Process?
1. Focus on Sharing Relevant Content
Many companies share recruitment content on digital channels, but only a few gain popularity. This is because some companies share unrelatable content with potential candidates.
Before messaging or sharing content, recruiters need to understand the preferences of potential candidates. Also, the content should be shared on channels used by target candidates.
Recruiters can use company websites, social media sites, and email newsletters to share relevant content with potential candidates.
The content shared by recruiters should be compelling. Recruiters can share testimonials from current/former employees to attract new candidates. Many companies share industry updates/news with candidates to win their trust.
Recruiters have to focus on sharing tailored content that meets candidate demands.
2. Build a Social Media Recruiting Strategy
Do you know that recruiters see a sharp increase in candidate quality after using social media for recruitment?
In today’s digital era, a strong social media presence is crucial for every company. You can entice conversations with potential candidates by sharing relevant content on social media sites.
Companies can use LinkedIn, Facebook, YouTube, and many other social media sites to discover potential candidates.
3. Work on Recruitment Funnel Consistently
Recruiters should continuously try to improve the digital recruitment process. With employer branding, recruiters can show that their company offers the best work culture.
After boosting employer branding, there is no need to spoil it with a hefty application process.
It is important to make sure all your recruitment processes and streamlined.
4. Make Candidate Experience your Priority
Candidates don’t prefer cumbersome and complicated hiring processes. Often candidates drop out of the hiring process due to lengthy processes.
With quick and effective recruitment processes, one can boost the candidate experience.
5. Build a Robust Feedback System
Companies should ask candidates what they feel about the recruitment process. By doing so, recruiters can know things that deteriorate the candidate’s experience.
A robust feedback system also helps an organization restructure its hiring process. This system also creates an impression in candidates’ minds that the organization truly cares about its employees.
The feedback system should be continuous and quick.
6. Build Brand Reputation
Recruiters should focus on becoming top-notch employers. Branding yourself as a top-notch recruiter will take time and effort. Once you establish a strong reputation, you will experience an improvement in candidate quality.
Companies with stronger brand reputations help to hire more qualified candidates as well as it also reduces the cost per hire.
Reputed employers spend less on job advertisements and receive more candidate applications.
The digital selection process of a company should improve the candidate experience. The process should also be easy for recruiters to handle. Slash hiring costs with a digital recruitment strategy in 2022!