How to Create a Career Page that Converts

These days, there are hundreds of job boards online to advertise job openings. But this does not mean that you do not need to create a great career page.

In fact, according to a LinkedIn survey, 68% of job candidates listed a company’s website as one of the most effective tools for talent branding.

Having a dynamic career page can inspire potential candidates to seek out more information or to apply. An informative, detailed, accessible, and engaging career page can help a company attract top talent.

This blog will highlight what a career page is, its importance, and vital steps to keep in mind while creating one.

Let’s start.

What Is a Career Page?

A career page is a section on a company’s website that provides information about the company’s culture, values, and job openings. It is used to communicate your company’s stories and help individuals understand what it is like to work for your company.

It typically includes information about how the company’s mission, vision, and values work in tandem with the hiring philosophy. They may also include testimonials from current employees, information about company benefits, and details about the hiring process. A well-designed career page helps a company build its employer brand and attract high-quality candidates who share similar values.

Why Is a Career Page Important for a Company?

A career page is where potential employees will form their first impressions of your employer brand. It is the place where you can position yourself correctly for the target group of potential employees.

Several benefits of creating a career page include:

  • Attracting top talent: A career page can be a powerful recruitment tool that helps a company attract top talent. It provides potential candidates with an understanding of the company’s culture, values, and mission, and a list of available job opportunities.
  • Building brand reputation: A well-designed career page can help build a company’s reputation as an employer of choice. By highlighting the company’s culture and employee benefits, it can create a positive image in the minds of potential candidates.
  • Streamlining the recruitment process: Potential candidates can register, apply, track, and find valuable information about the opening of their choice. This can help streamline the recruitment process and ensure that candidates are well-informed about what is expected of them.

Tips to Create a Career Page that Converts

Creating an amazing career page that attracts top talent requires careful planning, design, and execution. A great career page can help your company stand out, showcase your unique culture and values, and streamline the recruitment process.

In this section, we will walk you through some tips that will help you create a career page.

1. Showcase Your Culture

Your career page should showcase your company culture to attract potential candidates. You can do this by:

  • Highlight your company’s values, history, and team structure. Try to explain what each value means and how they influence your company’s day-to-day operations.
  • Use images, videos, and other visual elements to showcase your workplace. This can include photos of employees working, office spaces, team-building activities, etc.
  • Share employee testimonials that describe what they love about working for your company and how they feel about the company culture.
  • You can also share the perks your company offers, such as healthcare, retirement plans, employee discounts, and paid time off.
  • Highlight initiatives and programs that support diversity. Share stories of employees from diverse backgrounds to show that your company is committed to creating an inclusive culture.

Showcasing your company culture helps candidates understand what sets your organization apart and why they should consider joining your team. Be creative and think outside the box to make your company stand out. This can help you attract candidates who share your values and are a good fit for your company culture. It will ultimately lead to a more engaged and productive workforce.

2. Draft a Realistic Job Description

Job descriptions are the first thing that your career page visitors will check out when they apply for a job. On average, it takes an applicant only 60 seconds to determine whether a job description is a suitable fit. So, to make sure your career page visitors convert into your employees, you need to draft good job descriptions.

Make sure that the job descriptions are short and simple, and convey the right tone and information. It should include the job title, responsibilities, and requirements. You should have information on what success would look like in the role that you are hiring for. Give your job descriptions a thought and make them as close to reality as possible. Try to be specific about what you are looking for in a candidate.

3. Flaunt The Benefits

When creating a career page, highlighting the benefits that you offer can be a powerful way to attract top talent. Some benefits that you may want to showcase include healthcare coverage, retirement plans, employee discounts, and paid time off. You can also highlight any unique benefits that set your company apart, like flexible work arrangements or professional development opportunities.

Apart from this, you can also explain how your company’s benefits support its values and culture. For example, if your company values work-life balance, you can highlight your flexible scheduling options or your generous vacation policy.

4. Optimize for Search Engines

Seo-optimizing your career page is important because it can help increase visibility and attract more candidates to your organization. You can increase your visibility and attract more candidates by:

  • Conduct keyword research to identify the keywords that candidates are searching for in your industry. Use these keywords in your job titles, descriptions, and throughout your career page. It will increase your chances of appearing in search results.
  • Use descriptive and keyword-rich titles and meta descriptions for your career page and job postings to attract more clicks.
  • Implement structured data markup on your career page to help search engines understand the content and context of your job postings.
  • Create informative and engaging content on your career page that showcases your company culture, values, and benefits. This can help improve your search engine rankings and attract more candidates.
  • Use internal linking to help search engines navigate your career page and understand the relationships between different pages and job postings.
  • Optimize your images and videos with relevant keywords and descriptive file names to improve your search engine rankings.

5. Consider Mobile-Friendly Design

A mobile-friendly design is an essential component of any effective career page. These days, there is an increase in the number of job seekers using mobile devices to search for jobs. So, it is important to ensure that your career page is optimized for mobile viewing.

  • Use responsive design to ensure that your career page adapts to different screen sizes and devices. This will help ensure that candidates can easily view and navigate your career page on their mobile devices.
  • Simplify the layout of your career page to ensure that it is easy to read and navigate on a small screen. Use clear headings, bullet points, and concise text to make it easy for candidates to find the information they need.
  • Optimize your images and videos for mobile viewing by ensuring that they load quickly and are optimized for small screens.
  • Use large buttons and clickable elements on your career page to make it easy for candidates to apply for job openings.

6. Use Video Content

The best career pages are dynamic. People these days have a short attention span and no patience for endless texts. Video content is a powerful way to grab candidates’ attention and keep them interested in your page.

You can create videos that showcase employee testimonials, a day in the life of an employee, or a tour of the office. Video content is engaging and can help create an emotional connection with potential candidates. Make sure to include a transcript or closed captions to make your videos accessible to all.

7. Optimize Your Application Filling Process

With the digitization of the hiring process, candidates now want application forms that are quick to fill. However, as a recruiter, you also need to make sure that the application forms give you relevant information about your candidates. So, to maintain the balance, make sure you speed up the form-filling process. This can be accomplished by extracting meaningful information from the submitted resume, like personal information, employment experience, and education history. Your candidates will save a lot of time this way. And you will receive all the relevant information.

8. Use Clear Call-to-Actions

A call-to-action (CTA) is typically a clickable button that prompts the user to take a specific action. These actions include applying for a job posting or signing up for a personalized job search or a generic newsletter.

Your call to action sets the correct expectations for the candidates.