Social media has become a popular tool used by people and brands to promote their products to a larger audience, which is cost-effective.

A recent survey states that 85% of recruiters said social media helps them to find, engage quality and passive candidates.

With millennials constituting a substantial portion of the workforce and generation Z brimming with the zeal to establish themselves in their chosen niche, brands must prioritize targeting these two groups to receive maximum candidates.

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